Blog Post 7: Air France Consumer

Marcus Jaspers is 31 years old. He works at Cobalt International as the Head Director of Sales in San Francisco. Marcus is a man of habit; he always wears a suit with a tie and applies the same cologne every morning. On occasional days when he is not working, he can be seen in a casual t-shirt, fitted trousers and pair of polished training shoes taking his dog, Clyde, on a walk in his neighborhood. Marcus drives a luxury Mercedes around the bustling city. He is currently engaged to his girlfriend of three years, who works at Reynolds Inc. as an assistant editor. Even though Marcus is in his early thirties, he still considers himself young at heart. He listens to oldie rock when he wants to impress people and he enjoys action-packed films along with war movies, but occasionally he’ll give in to rom-coms with his fiancé. Everyone knows him as “Mr. Jaspers.” He not an approach man, but once you get to know him, he is fairly wise and charming. Marcus enjoys dinner at a tiny bistro near the shores and when he is short on time, he will drop by the café under his studio. Marcus is avid Mac user; he uses only the latest and fastest technology. For his vacation time, Marcus enjoys sailing his boat in the middle of the bay. He would be at sea for at least two days and enjoy the calm weather with a cup of whiskey in his hand. Jaspers is your relaxed, but sophisticated consumer who can afford a trip to France through Air France for a stroll in the city of love.