Blog 9: Environmental Campaigns

Digital technology has innovated our lifestyle and Green Peace knows it very well. One of Green Peace’s major call-to-action is to stop the drilling in the Arctic. Drilling the arctic can lead to severe consequences and it harms the biodiversity in the Arctic; anything that happens in the Arctic can also effect our global environment overall. In this case, Green Peace started a social media movement called #WorstJoke Campaign. This campaign asks people to most upload their worst joke on a social media medium; whether it was on Twitter, Facebook, Instagram or Vine. This movement allowed for many people to participate wherever they were and it did not involve much hard work or any cost. It was a free movement that advocated for the Arctic’s safety. Through this campaign, Green Peace compiled a list of the top worst joke from celebrities and iconic figures to regular people. This movement was created to help bring awareness to the harmful occurrence in the Arctic.

Green Peace, Worst Joke Campaign was fairly successful due to the fact that it not involve an actually event that needed people to be present in their form, but rather through their identity on social media was enough. Digital technology allowed for the diversity and a unified group that stood on the same side. With the growth of technology and social media platforms, taking problems, such as the Arctic Drilling, to the Internet can lead to good and bad solution. In this case, it was a successful movement. There were over hundreds of people who help advocate for this cause. Not only was it a fun and unique concept of advocating, stop the drilling, but it also highlighted that social media could be used for social and cultural support no matter what the topic or problem is. Technology has allowed us to become our own personal activist for our own rights and beliefs we believe in.