Blog 2: Super Bowl Ads

My favorite ad from all the SuperBowl 2015 Commercials was McDonalds Pay With Lovin’ ad. For the last decade, McDonalds has been receiving a lot of backlash for there unhealthy and processed foods. Based on this backlash, McDonalds has been producing much “behind the scene” footage about the creation of their food items. So, when McDonald aired their Pay With Lovin ad this year during the Superbowl, it was quite a twist from their recent trend. There is no doubt that McDonalds is still one of the top fast food joint despite of the recent health uprising. The whole scenario of people paying with love was a clever way for McDonalds to go back to its original roots. It showed that McDonalds a place that shares love and it portrayed a nice heartwarming story. They established a mutual gift from the company to their customers. McDonalds’ use of customers not only gave their consumers a gift but also lure them to go to McDonalds more during a certain amount of time in which they can possibility receive a gift of “love.” This ad was very heartwarming and allowed the views to interact with its company. The Superbowl is advertising heaven. There is almost an equal amount of people watching the Superbowl for the ads and watching the Superbowl for football. But even people who watch the Superbowl for football still look forward to the ads. The Superbowl allows companies to start anew with their products. This is the only time of the year when people enjoy and want to watch ads, so companies take advantage of this time and show their latest products and campaigns.