As a child, I grew up watching a lot of Saturday morning
cartoons and television series with my family so I always got to see many
different ads. When I think back about the most memorable ads, I remember local
ads more than nation-wide ads. Although, I enjoyed ads to some extent, I did
not really pay attention to what ad agency created what. So when I searched up
the top ad agencies in the United States, I realized that some of these
agencies designed some of my favorite ads. Out of a list of ad agencies, I
settled with one, Deutsch. Deutsch was created in 1969 and later became famous
in 1989. Deutsch is an amazing advertisement agency because they have a diverse
approach towards there audience. From the Target commercials that catches the
eyes of music-lovers to Star Wars maniacs in the Volkswagen ad. Deutsch’s
ability to connect their audience into their advertisements is very well done.
Out of all their commercials, one that stands out is the Epi-do-over ad for the
Epiduo product. I remember watching a movie online and this ad play over again
and again. But, I do not remember this ad because it was constantly on repeat,
instead I remember it because it was designed to relate to me in every way. It
reminded me of my teenage years dealing with acne and going through every
method possible just to get rid of my acne. The use of “real experience” made
the ad very affective and I surely enjoyed watching the ad just to see
teenagers go through the same thing I went through. Deutsch is a creative ad
agency that makes their demographic connect to their core values.
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